Decision Resonance
SurveyBaby
Model a mind. Test a decision.
Build and test generative decision agents shaped by memory, experience and stable decision logic for market research, product preview and decision rehearsal.
Research & product development
Decision Model
- Context
- Decision
- Explain
- Change One Variable
- Re-run
What makes this mind decide this way?
A Decision Agent is shaped by identity, experience, memory, relationships, beliefs, past choices, the current situation and constraints. SurveyBaby’s product direction makes these factors explicit so that a decision can be examined and tested.
A decision you can inspect.
The intended research workflow goes beyond a conversational answer. It separates the choice, its supporting factors, uncertainty and the evidence still needed.
Key Outputs
- DecisionThe choice or direction the agent is inclined to take.
- ConfidenceHow stable the judgment is under the stated conditions.
- DriversThe factors that explain the choice.
- Missing EvidenceInformation needed to strengthen or reassess the judgment.
- What Would Change My MindThe conditions or evidence that could lead to a different decision.
Change one variable. Compare the response.
Define a context, run a decision, examine its explanation, change one variable and run it again. Compare what changed and what stayed stable across the two conditions.
- Market research: examine how different decision models respond to a proposition.
- Product preview: test price, feature, framing or access conditions.
- Decision rehearsal: identify drivers and the evidence that could change a choice.
Research with evidence.
Simulated decisions are hypotheses to investigate. Research use should compare them with appropriate real-world evidence and describe model assumptions, scope and limitations.
Current development
The generative decision-agent product is under research and development. Research partnerships and pilot enquiries are welcome.